Experience The Aniko Difference
See how we transform concepts into successful realities. Our case studies highlight the varied and effective solutions we've delivered, showcasing real results for brands like yours.
Innovation
Beauty | Hair Care | Sun Care | Baby | Medical Devices | Sexual Health | Women’s Health | Vitamins & Supplements (Adult, Kids, Pets) | Oral Care | Personal Care | Home Cleaners | Pet Care | Food & Snacks | Laundry | Sustainability & Naturals | CBD
Staying Relevant In Sexual Health
Challenge: A sexual health leader needed to drive relevance with a new generation of consumers in an era of sexual transformation and new emerging cultural norms.
Solution: Conducted consumer research to understand current behavior and barriers. Then led all phases of innovation development from ideation through to market execution for an exclusive Amazon launch. The product achieved rapid success and enabled brand to secure full mass distribution where it propelled to the fastest-growing product in the category.
THE RESULTS
#1
RANK ON AMAZON WITHIN 8 WEEKS OF LAUNCH
+70%
INCREMENTAL TO CATEGORY AT NATIONAL RETAILERS
#1
TOP SELLING PRODUCT AT 5 KEY RETAILERS
The Cat Litter Conundrum
Challenge: A prominent cat litter brand sought to launch a new lightweight substrate in a category riddled with retailer & consumer dissatisfaction.
Solution: Conducted research to identify top consumer needs and developed a winning proposition to expand the offering beyond the typical and mundane lightweight claims.
The advantages of the product were brought to life for retailers, through a game-changing product demo that showcased its differentiation, helping it become an instant hit.
THE RESULTS
100%
NATIONAL ACCEPTANCE AT TOP RETAILERS
$30M
YEAR ONE REVENUE SUPRASSED FORECAST
+2
INCREMENTAL FACINGS NATIONALLY
Bringing Professional Benefits To The Masses
Challenge: Reinvigorate the market presence of a premier anti-aging brand, blending tradition with trending needs.
Solution: Expand an iconic skincare line, enhancing its proven efficacy with innovative products that echo the latest market trends. The new products were developed to capitalize on the growth of high-end, medical-grade skincare, making top-tier anti-aging solutions more accessible to the mass market. By introducing a groundbreaking claim that delivered wrinkle-reducing benefits better than leading dermatologist procedures – we set a new standard in at-home skincare emphasizing unparalleled value and leadership in anti-aging innovation.
THE RESULTS
#1
NEW PRODUCT LAUNCH IN THE CATEGORY
#1
FASTEST-GROWING BRAND IN FACIAL CARE
2X
THE REVENUE FORECASTED FOR YEAR 1
Challenge: Leap Years, a pet supplement brand, stepped into the competitive pet care arena with a groundbreaking cellular health supplement aimed at slowing down canine aging. The obstacle was twofold: to carve out a presence in a little-known category and to secure the confidence of veterinarians and pet owners. The goal was to establish Leap Years as a credible, go-to solution to help dogs age better.
Taking The Leap
Solution: To captivate our distinct audiences—veterinarians and pet parents—we crafted detailed target profiles and rolled out an integrated digital campaign, anchored in education and powered by word-of-mouth. Our communication stood on three strong pillars: heartfelt testimonials and proof points from pet parents, compelling scientific evidence, and narratives that touched the heart. Each digital platform was a stage for customized content, all leading to a seamless web experience fine-tuned for conversion. We continuously optimized based on feedback and results, ensuring every piece of content we put out was not just seen but felt and acted upon.
THE RESULTS
5X
CTR ON TOP PERFORMING CAMPAIGN
+447%
INCREASE IN NEW SUBSCRIPTIONS
2.5X
REVENUE GROWTH
+320%
INCREASE IN DAILY ORDER RATE
Skin In The Game
Challenge: Cynosure, a B2B medical aesthetics leader, was grappling with promoting a complex portfolio of cutting-edge devices, each dictating a separate digital strategy. They needed to maximize reach,
efficiencies, and resonance with two distinct audiences - healthcare providers and consumers. For doctors, the challenge was educating and exciting them on the technologies, so they’d invest in purchasing a high-end device and for consumers, it was about driving awareness and demand for these amazing pricey aesthetic treatments.
Solution: The solution was a bold streamlining move. We scrapped the cluttered approach and crafted a narrative that was less about the devices and more about the results they could achieve. Uniting the portfolio under a powerful “Energy Blends” campaign enabled us to clearly outline the multi-modal benefits of utilizing Cynosure devices together for better patient results, resonating with both healthcare providers and consumers. This unified strategy simplified the customer journey, creating a cohesive digital ecosystem that highlighted the synergy of the devices working together to maximize patient outcomes. Through a blend of patient and provider testimonials, before-and-after visuals, and live demos, we showcased the reimagined ‘Cynosure Way’ of emphasizing holistic, outcome-driven aesthetic solutions. This strategic pivot repositioned Cynosure not just as a supplier of devices, but as a true leader in delivering superior aesthetic experiences in a crowded market.
THE RESULTS
20X
ROI ACROSS DIGITAL ACTIVATIONS
6X
INDUSTRY BENCHMARK CTR ACROSS ALL ADS
8X
BRAND ENGAGMEENT ON PAID SOCIAL
+300%
VISITOR TIME SPENT ON SITE
Making Learning Sexy One TikToker At A Time
Challenge: A leading sexual health brand wanted to modernize sex education for Gen Z & Millennial consumers.
Solution: Developed TikTok strategy centered around short-form sex ed videos that leaned into platform trends to maximize reach & engagement. Further amplified brand’s personality by interacting with consumers in a relatable way via comments.
THE RESULTS
980K
AVERAGE LIKES ON PRODUCT FOCUSED POSTS
20M
VIEWS ON FIRST BRANDED POST
500K
FOLLOWERS IN FIRST THREE MONTHS
Building A Marketing Decision Engine Using Palantir AI Technology
Challenge: The majority of Palantir's clientele are government, operations, and supply chain functions. Palantir sought to expand best-in-class AI platform into new industries and functions.
Solution: Aniko Brand Advisors and FoxTrot Services partnered with Palantir to create a tool leveraging custom AIP logic and automation that seamlessly connects real-time data across organizations, allowing marketers to streamline their decision-making and achieve superior results across all facets of the business.
From campaign management to new product development, marketers have access to up-to-the-minute information like never before, allowing them to proactively manage their business.
THE RESULTS
ANIKO and FOXTROT unveiled the demo for the all new AI marketing tool at Palantir's AIP Con 4, introducing over 500 prospective Palantir clients including GE, General Mills, Miller Coors, and others to this new solution and reinforcing the expansive opportunity for marketing to leverage AI beyond chat and truly empower business leaders.
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VIDEO PRODUCTION
Elevate your brand's narrative with our strategic video production services. We don't just make videos; we create visual extensions of your business strategy to drive tangible results. Our team specializes in translating your objectives into engaging stories that not only capture attention but also propel your business forward.
Driving Credibility With Veterinarians And Pet Parents
Leap Years: Curated WOM
OUR TASK: Drive awareness and credibility via testimonials and storytelling. We created over 15 unique testimonial-style videos with several real pet parents to cultivate authentic credibility.
Leap Years: B2B Authority
OUR TASK: To reinforce the product's efficacy via authoritative voices in the pet care industry, we leveraged multiple veterinarians in a social media Q&A style series of videos.
Leap Years: Build Anticipation
OUR TASK: Create interest with the veterinary community by creating an engaging and elegant “coming soon” preview for the upcoming release of clinical data.
Reach out for more examples of our capabilities including animation and motion graphics
PACKAGE DESIGN
Packaging is more than just a container for your product—it's the silent ambassador of your brand. Our package design services intertwine creativity with strategy, crafting designs that capture the essence of your business and speak directly to your customers' needs.
